In a recent article published by Reuters, financial planners are quoted as saying that people who believe in “socially responsible investing” are becoming more active. With controversy over pipelines, oil sands, health problems due to ingredients/chemicals, etc. social responsibility has become a hot topic. Hence the term “Socially responsible investing”, or SRI for short, in hitting the financial markets at a new high. The idea is that investors of this kind are now looking more into buying stocks in more than green companies, but in companies that are imperfect so they can “sit down with the management of those companies and encourage them to be leaders within their industry. The investments are being refered to as “Ethical Funds” and represent a feel-good approach to investing. We thoroughly endorse these types of investments and hope that their future is bright and prosperous for all.